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As a dynamic husband and wife duo behind Curl Centric, our passion for curly hair has fueled a transformative journey. Kenneth Byrd, with a BS in Accounting and Management Information Systems and an MBA from the University of Alabama at Birmingham, has over 15 years of experience and is a recognized authority in hair care. Co-founder of Curl Centric® and Natural Hair Box, Kenneth has dedicated himself to promoting ethical and scientifically-backed hair care practices.
Rinse Your Hair With Water
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Can you use a toner at home, or should you have it done by a professional?
Your stylist will do this by mixing a customized concoction and applying it to your hair. This step usually happens in the shampoo bowl, which is why you might not have known it was happening. Shampoos with purple pigments provide brilliant sheen and neutralize yellow or brassy tones, leaving your locks looking soft, shiny and healthy. When lightening someone’s hair, you will be left with an unflattering color if you don’t use a toner. This is because the lightener only reveals the underlying pigment and warmth in someone’s hair – which can be anything from red and orange to gold or yellow.
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According to Byrd, purple shampoos are great for blonde (natural or color-treated) or gray hair because they help counteract unwanted yellow tones. The caveat with glosses, though, is that they can only add pigment or darken your hair color. A gloss does not have the ability to lighten hair, says Thompson.

By following the color wheel, a hair colorist chooses one of these shades to neutralize your hair color. For example, blue or purple toner is often used with bleached hair to remove unwanted brassy tones. If you're getting your hair toned at a salon, your hairstylist might use a hair gloss, a non-permanent coloring method that “glosses” your hair, per hairstylist Devin Toth. Hairstylists use the color wheel to determine what tone is necessary for your toner service. They'll choose a toner that is on the opposite side of the color wheel from the tone you’re trying to reduce. Hair toner is a product used on hair after it has been subject to strong chemical bleaching and lightening processes in order to get rid of brassy hair tones.

But that doesn’t mean, however, that lemon juice can’t be used to lighten your hair in a healthier way. By using an apple cider vinegar wash, you get a lot of the benefits of a toner with less effort and certainly less expense. This great ingredient is known to help revitalize dull hair by restoring shine, and it’s also great at helping your hair retain color longer. When choosing a toner, it’s very important to remember color theory.
Before dyeing your hair at home, consider things like overall hair health too. If your hair is dry and damaged, it can be more porous, which will affect how the dye takes on your hair. Typically, porous hair sucks up the color more and can result in an uneven or darker color. If you plan on dyeing your hair when it’s in a porous state, make sure to go for a level or two higher (or lighter) than your desired end result. Natural, or virgin hair, will process faster because it doesn’t have any artificial color to work through.
How often you tone your hair depends on the type of hair toner you’re using and how often your hair tends to get brassy. Dedicated toning treatments tend to provide the most long-lasting results and may provide results for up to three weeks (or longer, depending on your lifestyle and hair routine). Toning shampoos and conditioners, meanwhile, provide subtler results and typically need to be used more frequently—between one and three times per week.
Do You Tone Wet or Dry Hair?
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After you rinse the conditioner from your locks, towel dry it and style it as usual. While you’re observing your hair, make sure that you’re paying attention to the undertones as well as the overall color. There may be subtle variations in color that also need to be addressed. Even though toners are typically applied as part of a lightening service (like getting highlights or balayage), you don't have to be a blonde to benefit from using one.
After finding out your hair’s undertones, you need to determine its level. This is because if it’s not light enough, you’ll have to bleach it again. For a rundown on everything you need to know about hair toners, read ahead. Toner can be reapplied at the salon in between full coloring sessions if desired. In addition to Hillier, we tapped L’Oreal Paris Celebrity Hairstylist Jennifer Yepez, as well as board-certified dermatologists Brendan Camp, MD, and Marisa Garshick, MD, to answer all of your questions. Read on to discover what toners do, how to use them correctly, and how long their effects last.
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Just mix equal parts of the ingredients together and apply it to your hair. You may need to shampoo and condition your hair afterwards with a sulfate free shampoo to get rid of any residue. They typically only need to be left in for a few minutes before being rinsed out. Start by pouring some of the toner into an applicator bottle or bowl and mix in developer according to package instructions (be sure not to exceed the recommended ratios).
The shampoo can strip away your hair and skin’s natural protective barrier. If you have bleached hair, toner is going to be your new best friend. Toners are color correctors and help ensure that your locks always look fantastic. And with that, here are some expert-approved home toners to consider adding to your haircare routine.
Therefore, whether you have blonde, silver, or dark hair, you can use a specific hair toner to meet your color wishes. Yup, this toning conditioner is made especially for redheads with warm undertones. Smooth a dollop through damp, freshly washed hair and the formula works to smooth and soften your hair while also adding shine and dimension throughout your color. Oh, and it smells straight-up heavenly (and who doesn’t want that?). Since toners are semi-permanent, it’s best to get your hair toned in between dye jobs and during the dying process.
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